Rose Season in Kelaat M’Gouna: Morocco’s Valley of Roses
Each spring, the small Berber town of Kelaat M’Gouna, known as the Valley of Roses, bursts into life with vibrant colors, sweet fragrances, and joyful celebrations during its famous rose season. Located between the High Atlas Mountains and the desert landscapes of southeastern Morocco, this picturesque valley becomes a floral paradise thanks to the blooming of thousands of Damask roses.
From late April to mid-May, the valley is blanketed in soft pink blossoms. These roses are not only beautiful—they are the heart of the local economy. Harvested by hand, the petals are processed into rose water, essential oils, cosmetics, and soaps, many of which are sold across Morocco and exported worldwide. Women’s cooperatives play a vital role in this work, giving the rose industry a strong social and economic impact on the region.
The highlight of the season is the annual Rose Festival, typically held in May. This three-day event draws thousands of visitors from around the world. Locals and tourists gather to enjoy Berber music, traditional dance, artisan markets, food stalls, and a colorful parade that crowns a “Rose Queen.” Visitors can watch rose water distillation in action, purchase authentic handmade products, and even join locals in the rose-picking process.
Kelaat M’Gouna also serves as a great base for exploring nearby attractions, such as the Dades Gorge, the Skoura Oasis, and the road to the Sahara Desert. If you’re traveling with Go Marrakech Desert Trips, you can easily include the Valley of Roses in a multi-day itinerary that combines cultural exploration, nature, and unforgettable experiences.
Rose season in Kelaat M’Gouna is more than just a festival—it’s a celebration of nature, tradition, and community. Whether you’re a photographer, nature lover, or cultural traveler, this magical time of year offers a unique chance to see Morocco at its most fragrant and festive.
