Mohammed VI Foundation for Environmental Protection Launches Powerful “Plastic-Free Beaches” Campaign
The Mohammed VI Foundation for Environmental Protection has officially launched the Plastic-Free Beaches Morocco campaign—an ambitious and forward-thinking initiative designed to combat plastic pollution along Morocco’s beautiful coastlines. This campaign is part of the broader Clean Beaches program, initiated by Her Royal Highness Princess Lalla Hasnaa, who serves as the Foundation’s President.
Since its creation, the Clean Beaches program has aimed to raise environmental awareness, promote sustainable practices, and unite various public and private stakeholders in the preservation of Morocco’s coastal areas. With over 100 million beach visits every summer, the strain on ecosystems has reached critical levels, making action more urgent than ever.
The Plastic-Free Beaches Morocco campaign encourages individuals, families, young people, businesses, and local authorities to take responsibility and reduce single-use plastic waste. It promotes hands-on participation through beach clean-ups, educational workshops, recycling awareness booths, and creative events that engage citizens of all ages.
In addition to on-the-ground activities, the campaign strongly leverages digital communication, using the hashtag #b7arblaplastic to unify the movement and boost its visibility both nationally and internationally. Social media campaigns, influencer collaborations, and user-generated content help extend its reach far beyond the beaches.
A special emphasis is placed on youth engagement, as young people are key to driving long-term environmental change. Through fun, educational, and empowering programs, the campaign inspires future generations to become eco-ambassadors for clean beaches.
By rallying communities and fostering a culture of shared responsibility, this initiative sets a powerful example for sustainable tourism and environmental stewardship.
